Services
Brand Positioning | Customer Segmentation | Naming | Competitor Mapping | Tone of Voice | Content Strategy | Copywriting | Integrated and ABL Campaign | Cultural Platform | Social Media Strategy | Brand Auditing
Forward-thinking strategist fortifying brands for commercial and cultural success.
Seasoned by nearly two decades of experience, I am a Strategy Director specialising in luxury hospitality, fashion and wellness. I shape brands at pivotal moments of transformation, both inception and evolution, working closely with senior leadership to guide business strategy and drive enduring growth. Culturally grounded, with a deep understanding of U/HNW consumers, I bring clarity and coherence to my clients, defining their purpose, audience and brand expression.
My previous clients include Belmond, Ritz-Carlton, British Fashion Council, American Express, Sotheby’s, adidas, The Gritti Palace, e.l.f. Cosmetics, Adobe and Sol de Janeiro.
Drawing on my past experience as Digital Fashion and Beauty Editor at Grazia, I contribute in my spare time to several publications including, Elle and The Guardian
Past Clients
Belmond | American Express | Sotheby’s | Ritz-Carlton | Adobe | Cain International | Ocula | lululemon | Bacardi | Christy’s | Hunter | ASOS | e.l.f Cosmetics | Glenmorangie | Panasonic | Luisaviaroma | Avolta | The Gritti Palace | UVI | Sol de Janeiro | Ennismore | Diafa